Pilot Exhibition – January 2011

Our 2011 exhibition was the first ever digital art exhibition across the XTP screens on the London Underground.

We love our city, its art, culture and people. Having lived and worked in London all our lives we know the Underground well, and mid recession, realised the untapped creative potential of the platform screens and how they could be used to brighten the lives of commuters.

Our first exhibition smashed the January blues with our creative intermission of short film, art and animation. The 18 films by celebrated artists and 16 by emerging talent were showcased on digital platform screens across the London Underground network during weekday rush hours from 17th to 28th January 2011.

Our guest artists included…

Anish Kapoor,     Light Surgeons,     Saam Farahmand,     Suki Chan,     Joshua Light Show,     Airside,     Pete Fowler,     Blast Theory,     Stuart Pearson Wright,     Liliane Lijn,     Tomato, Nicolas Provost,     Jon Burgerman,     Oliver Michaels,     Walker and Bromwich,     Nazeem Moises,     James Wignall,     Aardman Animation

We were elated with the level of support from artists, designers, creatives and the public and this encouraged us to continue and turn this into an annual exhibition. Thank you to everyone who advised, helped and supported us.

“Smile for London brings art and creativity to the London population. It transforms an otherwise dreary part of the day into something fun and beautiful. We would love to see the program expand to metro systems around the world.”
Jeremy Boxer, Vimeo

“This is truly a great project, well done!”
Saam Farahmand

“It was a pleasure to be part of the project.”
Christopher Thomas Allen, The Light Surgeons

“I am so proud to be involved, and honored to be selected.”
Andy Rementer

Thank you for providing this brilliant platform for moving image talent.
Julia Stephenson, Short&Sweet