We love our city, its art, culture and people. Having lived and worked in London all our lives we know the Underground well, and mid recession, realised the untapped creative potential of the platform screens and how they could be used to brighten the lives of commuters.
Our first exhibition smashed the January blues with our creative intermission of short film, art and animation. The 18 films by celebrated artists and 16 by emerging talent were showcased on digital platform screens across the London Underground network during weekday rush hours from 17th to 28th January 2011.
We were elated with the level of support from artists, designers, creatives and the public and this encouraged us to continue and turn this into an annual exhibition. Thank you to everyone who advised, helped and supported us.
“Smile for London brings art and creativity to the London population. It transforms an otherwise dreary part of the day into something fun and beautiful. We would love to see the program expand to metro systems around the world.”
Jeremy Boxer, Vimeo
“This is truly a great project, well done!”
“It was a pleasure to be part of the project.”
Christopher Thomas Allen, The Light Surgeons
“I am so proud to be involved, and honored to be selected.”
Thank you for providing this brilliant platform for moving image talent.
Julia Stephenson, Short&Sweet