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Smile London


Our Mission is to bring the talent, creativity and culture of London to the digital screens on the Underground.


We are excited to announce the imminent arrival of SmileArts, the evolution of Smile for London. Visual arts, literature and music will collaborate to engage and inspire audiences both off and online. In the coming months we will be revealing our plans for the year and beyond.

Our Story

We LOVE London. That’s why we’re turning the cross track projection screens on the London Underground into a digital playground by exhibiting moving image by the best emerging and established artists around. Our aim is to unleash these creative minds to explore the medium of silent digital film whilst engaging, uplifting and inspiring commuters.

Our first exhibition in January 2011 included work by the following exceptional artists:

Anish Kapoor | Light Surgeons | Saam Farahmand | Suki Chan | Joshua Light Show | Airside
Pete Fowler | Blast Theory | Stuart Pearson Wright | Liliane Lijn | Tomato | Nicolas Provost Jon Burgerman | Oliver Michaels | Walker and Bromwich | Nazeem Moises | James Wignall
Aardman Animation

Following great support and feedback, we returned in January 2012 to proudly present Word in Motion, the exhibition that blends the world of literature with the world of art. Click HERE to find out more about the work that was viewed by 1.5 million commuters and included poetry and prose by Jarvis Cocker, Ray Davies and Cerys Matthews.

Check out the video below to find out what the artists thought of Word in Motion…


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